Feeding The Mind
People buy because they want something…not because they need it.
What you have to do as a copywriter is to persuade them that they want what you’re selling so badly that they simply must have it. To do that you have to paint vivid pictures for them so they can actually see and experience it in their minds eye.
The human brain can picture something easily when you have experienced it with your five senses. For example if I say the word “water” you will immediately know what it’s like. You know how it looks, feels, tastes, smells and sounds. Your mind can go further than that. If the words are descriptive enough you can actually live the experience. When you are trying to sell something you have to help your reader to picture the situation.
Setting The Scene.
Imagine this for a moment. You are in a warmly lit room next to an open fire. You are sitting on a big sumptuous chair with your legs curled up underneath you. You know the sort of chair with big soft cushions that you really snuggle into. Outside it is dark and you can hear the rain beating on the windows and the wind blowing wildly through the trees. The curtains are drawn closed to block out the dreariness of the winter evening. You have cupped in your hands a big mug of the most deliciously rich hot chocolate that you are sipping through the creamy top. Every so often you have to lick the white cream from your lips. The log fire is roaring beside you and you can feel the glow of your cheeks as you sink further into your chair.
Not only can you feel the warmth of the fire and cosiness of the room against the wild weather outside. Chances are you can even taste the chocolate!
You have to tell stories and paint pictures for your readers to experience. It has been proven that when a reader has experienced something vividly they get emotionally involved with it. As we know people buy with emotions so this increases sales.
Anne Pearson
Compelling Copywriter
http://www.mapcopywriting.com
anne@mapcopywriting.com
Skype – mapcopywriting
Tel / Fax – 01772 468979
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