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	<title>Map Copywriting</title>
	<link>http://mapcopywriting.com</link>
	<description>Professional Copywriters Specialising In Direct Response And Online Copywriting.</description>
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		<title>Does She…Or Doesn’t She?</title>
		<description><![CDATA[Can men write copy that appeals to women? Well, if you&#8217;re a man you will read this headline completely differently to a woman. Let me take you back to the 1950&#8217;s when there were three things a lady should not do. She should not smoke in public. She should not wear long pants,unless under an [...]]]></description>
		<link>http://mapcopywriting.com/does-she%e2%80%a6or-doesn%e2%80%99t-she/</link>
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		<title>Ask For the Order</title>
		<description><![CDATA[How do you measure the success of a sales letter? Well the only thing that really counts is the number of sales it generates. You can read any number of books on copywriting. You can research your product and your target market. You can have the perfect headline and clearly defined all the benefits. But [...]]]></description>
		<link>http://mapcopywriting.com/ask-for-the-order/</link>
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		<title>Marketing Through A Recession</title>
		<description><![CDATA[Stop Advertising? When everyone is cutting back on spending, what should you do, stop advertising? If you have a new product and you stop advertising you will probably &#34;kill it forever&#34;. Strange but true. Studies over the last six recessions have shown that the companies who continued advertising to the same level achieved greater increases [...]]]></description>
		<link>http://mapcopywriting.com/marketing-through-a-recession/</link>
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		<title>Keeping It Simple</title>
		<description><![CDATA[What is the best layout for your copy?&#160; I know I may have mentioned this before but some copywriters get too hung up on being &#8220;creative&#8221; with fancy pictures and words. When really keeping it simple is what they should be doing. When it comes to your layout&#8230;Simple&#8230; is best. Readers always look first at [...]]]></description>
		<link>http://mapcopywriting.com/keeping-it-simple/</link>
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		<title>P.S. How To Increase Your Sales By 300%</title>
		<description><![CDATA[Why have a P.S.? A certain Christian Godefrey, one of Europe&#8217;s most successful direct marketers once admitted to Ted Nicholas that for his first 5 years in direct marketing he never used a P.S. When he added a P.S to an already profitable sales letter his response rate increased by an amazing 300%. &#160;&#8220;How can [...]]]></description>
		<link>http://mapcopywriting.com/how-a-ps-can-increase-sales-by-300/</link>
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		<title>The Eye Is a Creature Of Habit</title>
		<description><![CDATA[How to make your copy easy to read. Give the eye what it&#8217;s used to. Let&#8217;s start with the headline, the most important part of your sales letter. Have a look at these examples:- HOW TO LOSE A STONE IN ONE WEEK How to Lose a Stone in One Week Which is easiest to read? [...]]]></description>
		<link>http://mapcopywriting.com/the-eye-is-a-creature-of-habit/</link>
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		<title>Effective Letter Writing</title>
		<description><![CDATA[Have you ever written a letter? I&#8217;m sure you have, I think everybody writes a letter at some point in their lives. Increasingly now they are sent via email&#8230;but they&#8217;re letters all the same. So what does a Copywriter do? Well a copywriter knows the secrets to writing effective letters. I receive a lot of [...]]]></description>
		<link>http://mapcopywriting.com/effective-letter-writing/</link>
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		<title>A Few Easy Copywriting Rules…Maybe Not Rules More Guidelines</title>
		<description><![CDATA[How do you write copy that people want to read? Well that&#8217;s a bit of a leading question and the subject is so huge we could be here all day trying to answer it. There are however a few rules that can be applied to help you keep your readers interest. Keep your first sentence [...]]]></description>
		<link>http://mapcopywriting.com/a-few-easy-copywriting-rules%e2%80%a6maybe-not-rules-more-guidelines/</link>
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		<title>Santa Claus, A Jolly Plump Man In A Red Coat…Or A Clever Marketing Ploy</title>
		<description><![CDATA[We all know what Santa looks like, don&#8217;t we? The question is when did he first look like the image we all know and love? The story goes that Santa Claus was a creation of Clement Clarke Moore and Thomas Nast . In 1822 Moore wrote a poem for his daughters called &#8220;The Visit from [...]]]></description>
		<link>http://mapcopywriting.com/santa-claus-a-jolly-plump-man-in-a-red-coat%e2%80%a6or-a-clever-marketing-ploy/</link>
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		<title>Get To the Point</title>
		<description><![CDATA[When you start to write your sales copy&#8230;get to the point!&#160; If you drone on aimlessly your reader will very quickly lose interest. Here are a few things to avoid. Subtleness, subtlety will cost you response because again some readers will not appreciate it and will therefore lose interest. Cleverness for the sake of being [...]]]></description>
		<link>http://mapcopywriting.com/get-to-the-point/</link>
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