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	<title>Map Copywriting &#187; Marketing</title>
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	<link>http://mapcopywriting.com</link>
	<description>Professional Copywriters Specialising In Direct Response And Online Copywriting.</description>
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		<title>Does She…Or Doesn’t She?</title>
		<link>http://mapcopywriting.com/does-she%e2%80%a6or-doesn%e2%80%99t-she/</link>
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		<pubDate>Wed, 04 Feb 2009 15:52:36 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Revolutionary]]></category>

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		<description><![CDATA[Can men write copy that appeals to women? Well, if you&#8217;re a man you will read this headline completely differently to a woman. Let me take you back to the 1950&#8217;s when there were three things a lady should not do. She should not smoke in public. She should not wear long pants,unless under an [...]]]></description>
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		<title>Ask For the Order</title>
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		<pubDate>Tue, 20 Jan 2009 11:52:29 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act Now]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Bonus]]></category>
		<category><![CDATA[Discount]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Guarantee]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Limited]]></category>
		<category><![CDATA[Sales Letter]]></category>

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		<description><![CDATA[How do you measure the success of a sales letter? Well the only thing that really counts is the number of sales it generates. You can read any number of books on copywriting. You can research your product and your target market. You can have the perfect headline and clearly defined all the benefits. But [...]]]></description>
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		<title>Santa Claus, A Jolly Plump Man In A Red Coat…Or A Clever Marketing Ploy</title>
		<link>http://mapcopywriting.com/santa-claus-a-jolly-plump-man-in-a-red-coat%e2%80%a6or-a-clever-marketing-ploy/</link>
		<comments>http://mapcopywriting.com/santa-claus-a-jolly-plump-man-in-a-red-coat%e2%80%a6or-a-clever-marketing-ploy/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 11:53:29 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Santa]]></category>
		<category><![CDATA[Santa Claus]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=166</guid>
		<description><![CDATA[We all know what Santa looks like, don&#8217;t we? The question is when did he first look like the image we all know and love? The story goes that Santa Claus was a creation of Clement Clarke Moore and Thomas Nast . In 1822 Moore wrote a poem for his daughters called &#8220;The Visit from [...]]]></description>
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