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	<title>Map Copywriting &#187; Body Copy</title>
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	<description>Professional Copywriters Specialising In Direct Response And Online Copywriting.</description>
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		<title>P.S. How To Increase Your Sales By 300%</title>
		<link>http://mapcopywriting.com/how-a-ps-can-increase-sales-by-300/</link>
		<comments>http://mapcopywriting.com/how-a-ps-can-increase-sales-by-300/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 10:42:07 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Body Copy]]></category>
		<category><![CDATA[Act Now]]></category>
		<category><![CDATA[Benefit]]></category>
		<category><![CDATA[Guarantee]]></category>
		<category><![CDATA[Offer]]></category>
		<category><![CDATA[P.S]]></category>
		<category><![CDATA[Reinforce]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=196</guid>
		<description><![CDATA[Why have a P.S.? A certain Christian Godefrey, one of Europe&#8217;s most successful direct marketers once admitted to Ted Nicholas that for his first 5 years in direct marketing he never used a P.S. When he added a P.S to an already profitable sales letter his response rate increased by an amazing 300%. &#160;&#8220;How can [...]]]></description>
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		<title>The Eye Is a Creature Of Habit</title>
		<link>http://mapcopywriting.com/the-eye-is-a-creature-of-habit/</link>
		<comments>http://mapcopywriting.com/the-eye-is-a-creature-of-habit/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 10:39:13 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Body Copy]]></category>
		<category><![CDATA[Easy To Read]]></category>
		<category><![CDATA[Serif]]></category>
		<category><![CDATA[Superimpose Headline]]></category>
		<category><![CDATA[Typeface]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=191</guid>
		<description><![CDATA[How to make your copy easy to read. Give the eye what it&#8217;s used to. Let&#8217;s start with the headline, the most important part of your sales letter. Have a look at these examples:- HOW TO LOSE A STONE IN ONE WEEK How to Lose a Stone in One Week Which is easiest to read? [...]]]></description>
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		<title>Get To the Point</title>
		<link>http://mapcopywriting.com/get-to-the-point/</link>
		<comments>http://mapcopywriting.com/get-to-the-point/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 14:59:37 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Body Copy]]></category>
		<category><![CDATA[Because]]></category>
		<category><![CDATA[Cleverness]]></category>
		<category><![CDATA[For Example]]></category>
		<category><![CDATA[I Have]]></category>
		<category><![CDATA[Joke]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Subtleness]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[You Want]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=150</guid>
		<description><![CDATA[When you start to write your sales copy&#8230;get to the point!&#160; If you drone on aimlessly your reader will very quickly lose interest. Here are a few things to avoid. Subtleness, subtlety will cost you response because again some readers will not appreciate it and will therefore lose interest. Cleverness for the sake of being [...]]]></description>
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		<title>Put Drama, Power And Passion Into Your Benefits</title>
		<link>http://mapcopywriting.com/put-drama-power-and-passion-into-your-benefits/</link>
		<comments>http://mapcopywriting.com/put-drama-power-and-passion-into-your-benefits/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 14:36:28 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Body Copy]]></category>
		<category><![CDATA[Benefit]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Power]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=140</guid>
		<description><![CDATA[What&#8217;s the difference between Benefits and Features? A lot of people struggle with this one. You will hear time and time again from copywriters that your copy must be full of benefits. Your problem is how you determine the difference. Ok let&#8217;s look at some everyday examples. If you have a hairdressing salon it might [...]]]></description>
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		<title>The Long Versus Short Argument</title>
		<link>http://mapcopywriting.com/the-long-versus-short-argument/</link>
		<comments>http://mapcopywriting.com/the-long-versus-short-argument/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 13:53:10 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Body Copy]]></category>
		<category><![CDATA[How Long]]></category>
		<category><![CDATA[Only Tell]]></category>
		<category><![CDATA[Sales Pitch]]></category>
		<category><![CDATA[Successful Direct Mail]]></category>
		<category><![CDATA[This Page Is]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=135</guid>
		<description><![CDATA[How long should your copy be? I&#8217;m sure you&#8217;ve read a lot of discussions around this particular question&#8230;I know I have! So I&#8217;ll ask it again &#8220;How long should your copy be?&#8221; Well the first thing it depends on is what your product is. If for example your product is a tube of toothpaste&#8230;there&#8217;s only [...]]]></description>
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