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	<title>Map Copywriting &#187; Basics of copywriting.</title>
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	<link>http://mapcopywriting.com</link>
	<description>Professional Copywriters Specialising In Direct Response And Online Copywriting.</description>
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		<title>Does She…Or Doesn’t She?</title>
		<link>http://mapcopywriting.com/does-she%e2%80%a6or-doesn%e2%80%99t-she/</link>
		<comments>http://mapcopywriting.com/does-she%e2%80%a6or-doesn%e2%80%99t-she/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 15:52:36 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Revolutionary]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=245</guid>
		<description><![CDATA[Can men write copy that appeals to women? Well, if you&#8217;re a man you will read this headline completely differently to a woman. Let me take you back to the 1950&#8217;s when there were three things a lady should not do. She should not smoke in public. She should not wear long pants,unless under an [...]]]></description>
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		<title>Ask For the Order</title>
		<link>http://mapcopywriting.com/ask-for-the-order/</link>
		<comments>http://mapcopywriting.com/ask-for-the-order/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 11:52:29 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act Now]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Bonus]]></category>
		<category><![CDATA[Discount]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Guarantee]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Limited]]></category>
		<category><![CDATA[Sales Letter]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=238</guid>
		<description><![CDATA[How do you measure the success of a sales letter? Well the only thing that really counts is the number of sales it generates. You can read any number of books on copywriting. You can research your product and your target market. You can have the perfect headline and clearly defined all the benefits. But [...]]]></description>
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		<title>Keeping It Simple</title>
		<link>http://mapcopywriting.com/keeping-it-simple/</link>
		<comments>http://mapcopywriting.com/keeping-it-simple/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 09:01:23 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Advert]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Copywriting]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=210</guid>
		<description><![CDATA[What is the best layout for your copy?&#160; I know I may have mentioned this before but some copywriters get too hung up on being &#8220;creative&#8221; with fancy pictures and words. When really keeping it simple is what they should be doing. When it comes to your layout&#8230;Simple&#8230; is best. Readers always look first at [...]]]></description>
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		<title>Effective Letter Writing</title>
		<link>http://mapcopywriting.com/effective-letter-writing/</link>
		<comments>http://mapcopywriting.com/effective-letter-writing/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 14:24:49 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Effective Letters]]></category>
		<category><![CDATA[Letter]]></category>
		<category><![CDATA[Material]]></category>
		<category><![CDATA[Specifics]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=187</guid>
		<description><![CDATA[Have you ever written a letter? I&#8217;m sure you have, I think everybody writes a letter at some point in their lives. Increasingly now they are sent via email&#8230;but they&#8217;re letters all the same. So what does a Copywriter do? Well a copywriter knows the secrets to writing effective letters. I receive a lot of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A Few Easy Copywriting Rules…Maybe Not Rules More Guidelines</title>
		<link>http://mapcopywriting.com/a-few-easy-copywriting-rules%e2%80%a6maybe-not-rules-more-guidelines/</link>
		<comments>http://mapcopywriting.com/a-few-easy-copywriting-rules%e2%80%a6maybe-not-rules-more-guidelines/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 14:05:31 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Dear]]></category>
		<category><![CDATA[Fellow]]></category>
		<category><![CDATA[Guidelines]]></category>
		<category><![CDATA[Interest]]></category>
		<category><![CDATA[Paragraph]]></category>
		<category><![CDATA[Rules]]></category>
		<category><![CDATA[Spacing]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=180</guid>
		<description><![CDATA[How do you write copy that people want to read? Well that&#8217;s a bit of a leading question and the subject is so huge we could be here all day trying to answer it. There are however a few rules that can be applied to help you keep your readers interest. Keep your first sentence [...]]]></description>
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		<title>Feeding The Mind</title>
		<link>http://mapcopywriting.com/feeding-the-mind/</link>
		<comments>http://mapcopywriting.com/feeding-the-mind/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 14:42:03 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Curtains]]></category>
		<category><![CDATA[Need]]></category>
		<category><![CDATA[Rich]]></category>
		<category><![CDATA[Scene]]></category>
		<category><![CDATA[Want]]></category>
		<category><![CDATA[Water]]></category>
		<category><![CDATA[Wild]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=32</guid>
		<description><![CDATA[People buy because they want something&#8230;not because they need it.&#160; What you have to do as a copywriter is to persuade them that they want what you&#8217;re selling so badly that they simply must have it. To do that you have to paint vivid pictures for them so they can actually see and experience it [...]]]></description>
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		<title>How to Write Irresistible Copy</title>
		<link>http://mapcopywriting.com/how-to-write-irresistible-copy/</link>
		<comments>http://mapcopywriting.com/how-to-write-irresistible-copy/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 14:17:42 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Appeal]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Irresistible]]></category>
		<category><![CDATA[Persuasive]]></category>
		<category><![CDATA[Pleasure]]></category>
		<category><![CDATA[Resist]]></category>
		<category><![CDATA[Tick]]></category>
		<category><![CDATA[Want]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=17</guid>
		<description><![CDATA[How can you make your copywriting so persuasive that your target market simply can&#8217;t resist? Well a lot of this is down to the research you have done first, so how do you do this research? One way is to hang out in the same places as they do, for example there are forums and [...]]]></description>
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		<title>Where To Start Your Copywriting</title>
		<link>http://mapcopywriting.com/where-to-start-your-copywriting/</link>
		<comments>http://mapcopywriting.com/where-to-start-your-copywriting/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 13:58:05 +0000</pubDate>
		<dc:creator>Anne</dc:creator>
				<category><![CDATA[Basics of copywriting.]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Homework]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Mood]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Smile]]></category>
		<category><![CDATA[Study]]></category>
		<category><![CDATA[Talk]]></category>
		<category><![CDATA[Understand]]></category>

		<guid isPermaLink="false">http://mapcopywriting.com/?p=3</guid>
		<description><![CDATA[How do you start copywriting? What are the first things you must do&#8230;before putting pen to paper? Have you ever heard people say that you should smile when speaking on the phone, as it comes across to the person at the other end of the call? Well it&#8217;s a similar thing when you write. If [...]]]></description>
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